Why Are Some Investors Flocking to Precious Metals?

Why are some investors flocking to precious metals as an alternative to the stock market, How fruitful is an investment on gold?

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The COVID-19 pandemic has caused unprecedented disruption to both the global economy and individual lives. The full extent of its impacts is as yet unknown. Needless to say, the coronavirus pandemic and the subsequent lockdowns have affected global economies. The stock market has been volatile and while some investments have lost value, others have gained value. As the pandemic threw the financial markets into turmoil, investors flocked to safe havens (precious metals), especially gold. A recent study by Gold IRA Guide showed that more and more people are turning to precious metals as a way of diversifying their portfolios. According to the US Mint Cumulative Sales Reports (shown below), there was a 156% unit sales increase from 2020 to 2021.

COVID-19 in 2020 and 2021 were two years that had a major impact on the economy and the markets. 2022 isn’t looking any better with inflation (aka Bidenflation) and the war Russia is waging on Ukraine. The demand for precious metals is always increasing across the globe. In this article, we will explore in detail why the demand for precious metals has been on the rise and why they are a popular investment choice amongst investors, especially investment on gold.

Data source: US Mint Cumulative Sales Reports for 2020 and 2021*

What is an investment on gold and other precious metals?

Precious metals are rare metallic chemical elements of high economic value, shiny, hard, strong with high melting points. They form alloys (mixtures) with other metals and this makes them important in the jeweler industry for making jewelry. The term precious metal is commonly applied to the group of metals consisting of gold, platinum, palladium, silver, iridium, rhodium, and ruthenium. The most common precious metals for investment in the United States are gold and silver. Platinum and palladium are also becoming more popular. Gold, silver, platinum, and palladium each have an ISO 4217 currency code. The value of precious metals is partly determined by their rarity. Gold, for example, is a relatively rare element. The price of gold is influenced by production issues in the countries where it is mined, the strength of various currencies (gold is traded internationally), and even local weather conditions that can affect the supply of gold from mines. Other factors that determine the price of gold include the:

  • demand for gold jewelry
  • demand for gold as an investment
  • demand for gold in electronic components
  • amount of gold stored in central banks

Factors that make precious metals a lucrative investment choice

Fluctuating stock market

The stock market is highly volatile and the value of your investments can fluctuate. Investment on gold and other precious metals is a good way to safeguard your investments in case of any financial crisis.


The challenge: The value of paper currency keeps on declining over the years due to inflation. Investing in gold or silver is an effective way to avoid inflation.

What can you do? Diversification – investing in precious metals helps you diversify your investments.
Precious metals such as gold and silver are good ways to hedge against inflation and economic uncertainties.

Global trade

Precious metals are a global investment option that is accepted across borders and might be more valuable than currency in that region. Investing in precious metals is a great way to hedge against the market. The market for precious metals is a bit different than other markets, so it’s important to understand how the market works before investing.

Here Are A Few Ways You Can Make An Investment On Gold And Other Precious Metals

Physical assets

You can actually buy physical gold and silver, or other precious metals such as platinum or palladium. You can keep the metal at home (but with the risk of theft), or you can store it at an off-site facility where you’ll pay an annual storage fee. Note – precious metals in an IRA / 401k must be in an approved storage facility.

gold coins and bars

Mining stocks

You can purchase stock in companies that mine for precious metals. These stocks trade like any other stocks on major exchanges and offer exposure to the price of the metal being mined by the company. But these stocks also come with risk because the companies will be affected by any kind of economic slowdown, which could impact their ability to mine for these metals and increase their costs.


ETFs are investment funds that hold a variety of assets — including physical precious metals — and trade like stocks on stock exchanges. Like all other investments, ETFs can be risky. They’re like mutual funds, but they have a few differences that make them more convenient for investors. ETFs have lower trading costs than mutual funds because they’re not actively managed by managers who constantly buy and sell stocks. That means ETFs cost less to maintain and manage than funds, making them more attractive for investors who want to invest over the long term. The precious metals are of premium quality and rarity. They are distinguished by their densities, melting points, and hardness. These precious metals will often be noticed and sought after by investors. If you’re looking to diversify your portfolio, then precious metals might be a good option for you. Whether it is gold or silver, these are some of the most popular options when it comes to investing in precious metals. However, since this market is fairly complex, it can get pretty difficult to make informed decisions about investing in them. This is why we have put together a few factors that you must take into consideration before making any kind of investment in precious metals.

Factors to look for when buying precious metals IRAs

Size of Portfolio

You can’t buy precious metals blindly. The size of your portfolio matters a lot in your investment decisions. There is no point in buying precious metals if you have a very small portfolio. On the other hand, if you have a large portfolio, then precious metals can be a profitable investment for you.

Risks Involved

Although precious metals are a worthwhile investment, they are not entirely risk-free. The price of precious metals might fluctuate now and then and this can leave your portfolio in a mess. Therefore, you must be fully aware of all the risks involved before investing in them.

protecting your wealth with gold

Do Your Research

When it comes to investing in precious metals, research is imperative. If you are thinking about making an investment on gold for yourself, be sure to do thorough research about it and weigh the pros and cons of it before you make an investment.
Choose your gold IRA company carefully. It is extremely important to choose a company carefully when investing in precious metals.

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Consult Your Financial Advisor

Investing in precious metals is one way to diversify. Each person’s economic situation is unique. Consult the financial professionals you feel necessary when deciding on purchasing precious metals. They can guide you in the right direction and help you make a sound decision about investing in precious metals.

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Investing in precious metals is always wise because these investment on gold and other precious metals are very profitable over time. Precious metals help you secure your future financially as they can be liquidated anytime and have greater profitability. Investing in precious metals as an alternative to the stock market is a smart decision for people who are worried about the uncertainty of the stock market. GoldCo helps investors roll over retirement assets into precious metals. GoldCo. also, offers direct sales of gold and silver to customers. If you have a savings account, a Goldco Specialist can help you diversify those funds with precious metals. Whether you want to roll over retirement assets into a Precious Metals IRA or buy gold and silver directly, a Goldco Specialist can help you navigate each step of the seamless process from beginning to end.

* Data for table from the United States Mint Cumulative Sales Figures December 27, 2020 and December 26, 2021 Reports from https://www.usmint.gov/about/production-sales-figures/cumulative-sales